There is a common misconception among some online business-owners: That everything you need to grow your business can be found online and you don’t need to pay for it. This is a belief that can have you running around in circles trying to figure out how to run your business online. I know because I’ve done it.
There are so many sites on the internet that offer you free business information, free courses, free forums and all kinds of things to help you grow your business. Now I’m not saying that these sites are not incredibly valuable (many are, many are not) but you need to know what is good information and what is not. Many times the only way to do that is to pay for it, that’s right, with real money.
I stress the money part because for a very long time I myself was under the impression that I need not pay out money for information I could find for free online. You see, the problem is much of the information is scattered all over the place, in no clear order, so it makes it very difficult to determine how to apply it to your business.
When you pay for a course, book or service you are buying information that someone else (who hopefully knows what they’re doing if you’ve chosen right) has taken the time to organize and prioritize so that you can learn from what they’ve already learned and save yourself tons of time in the process.
Even if you only earn a little back by using what you read it will increase your knowledge and allow you to make informed choices about what you need to know next time you invest in your business. Often the return on your invest will be huge and you will wonder why you didn’t invest in your Internet Business Education sooner!
Here are some steps to take when looking to purchase business self-education materials online:
? Read the sales copy all the way through – There will often be a lot of valuable information in the sales copy of someone who knows what they are doing. You can go through their sales page and learn just from that! If you are reading a page that is full of ?fluff’ and ?promises’ but no real solid facts or information, move on because they are probably selling you something not worth your money.
? Look for testimonials and check them out